Nearly every directory offers a free listing. Never pay to be listed in a phone book or online directory. Or, potentially, invest that money in a new website that is SEO-friendly, responsive ( so it works on mobile devices) and up-to-date with respect o design, and you will boost your "organic" or free search rankings.Ģ. Out advice this year, as in the previous 2 or 3 years, is to divert that $6,000 to online marketing. So, if your potential customers are online, and you are online why advertise in an offline vehicle? True, most providers will bundle "clicks" with their ads, but you still must decide if the investment is really worth it. But Our clients find us almost solely through Google search or word-of-mouth, or both, and we hear similar ratios from local businesses. Indeed, we are regularly pitched by the various yellow page providers to advertise Eternity Web. Our clients who do advertise in print phone directories spend an average of $6,000 per year for their display ads. Yellow Pages Ads Are Much More Expensive Than Online Marketing So, here are the Top 4 Reasons why Eternity Web's clients should invest in inbound marketing, not the yellow pages:ġ. Forbes discusses the reasons why it suggests that only select local businesses should expect good ROI from yellow pages, and why it's likely that your business would benefit more from investing in online marketing and pay-per-click advertising. Most importantly, determining your return on investment, or ROI, for your yellow pages ads can be difficult, whereas it is easy to calculate your exact costs and earnings from online marketing. With increased usage by the phone book's core audience (43% of senior citizens and increasing daily, according to Pew Internet Research), online searches will become more important, and, conversely, yellow pages will be used less and less. This is especially true in 2014, when online usage continues to expand, including in huge leaps among the demographic most likely to use phone directories: older Americans. Our answers to each of those questions has historically been "It depends", but we can say with certainty that in most cases, unless the service or product you provide is super-local, it's not a wise investment to purchase display ads in phone directories. This Italy Phone Directory link will take you to the Maremma Guide page with the English version website links (like above) for each of the search options: person, company or institution, telephone, fax number or address, post codes and international telephone codes, local emergency service numbers, Carabinieri, Tax Police and State Foresters Corps, or Codice Fiscale (Tax Number).Just since the turn of the calendar year to 2014 three short weeks ago, we have fielded no fewer than a dozen calls from prospective new clients and many more from existing clients asking some familiar questions: Should I re-up with the Yellow Pages (or Superpages, or Yellow Book, etc.)? Should I consider spending money on pay-per-click ads? Should I invest in inbound marketing programs? Looking for the residential Italian Telephone Directory - the PagineBianche - online? Residential and Business Link: (Sorry, the page no longer exists on the PagineGialle website.)įind out who telephoned you or sent you a fax etc. Search in English by the product you are looking for. Search all advertisers by category of product or type of business, eg: Clocks, Jewelry and Gifts Clothing Office and Business Supplies Food and Related Products Sport and Leisure. Search by keywords or company name, location and nearest major town or city. The results will be in Italian, of course! The links given below will take you directly (each opens in a new window) to the English versions of the search pages. The online version of the Italian Yellow Pages may be found at The PagineGialle website is available in English, German, French and Spanish, as well as Italian. Here you will find the English version search options by business name, location, business category, product, and even telephone number. Yellow Pages Italy are called " PagineGialle" and in every Italian household they are accompanied by the "PangineBianche", the residential Italy phone directory. Yellow Pages Italy Italian Yellow Pages Online
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